How To Build A Custom Audience On Facebook And Never Lose Another Lead.
Step 1 - Build a custom audience in your Facebook Ad Manager.
Step 2 - Create a sales funnel with an ad, landing page, and follow-up with email, phone, and direct mail for prospects who opt in.
Step 3 - Create a retargeting funnel for prospects who do NOT opt in. I use FB Retargeter. You can get it here:
http://www.getgetstarted.com/Retarget
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